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TryIlluminate
ABOUT:
The company sells hands-free motion sensored lighting.
GOAL:
Improve site conversion rate and average order value
The challenge:
The brand is heavily dependent on customers ordering more than one product. However on the front-end the quantity discounting logic and interface was confusing and not intuitive for visitors.
results:
+42%
ADD-TO-CART RATE
+35%
Checkout initiations
+38%
Checkout completions
PHASE 1:
Research Report
Research is the cornerstone of our process. Through extensive research we identified over a dozen test hypotheses. Here are the tools we used in our research
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Heatmaps
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Surveys
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User Testing
Some of the key areas of improvement we identified were:
- Quantity discount app working inconsistently
- Slide cart being underutilized
- Confusion between how products differentiated
PHASE 2:
A/B Test
The data told us that the quantity discount logic was creating friction in the customer journey. We created a variation where the customers are more inclined to purchase a larger quantity due to an easier to understand design.
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BEFORE
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AFTER
PHASE 3:
Validating the hypothesis
To validate the hypothesis we monitored conversion rate and ARPU over the course of a few weeks.
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
PHASE 4:
Performance monitoring
After design is finalized and receives clients approval we move onto the development phase. Prior to developing the site we conduct proper QA
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
results:
+41%
CONVERSION RATE
+4.68%
ARPU
If you’re looking to get your conversion rate dialed in, let’s set up some time to talk
We’ve worked with dozens of leading Shopify brands (like Golf Gods and Elite Supplements) to increase their conversion rate with our proven framework.
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+200%
CONERSION RATE
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FLX
+56.7%
CONERSION RATE
HAUS OF INTERIORS
+37.5%
Checkout completions
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CONERSION RATE
