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FLX Bike
ABOUT:
The company sells high-end electric bikes through their brick and mortar store in San Diego as well as through their Shopify storefront.
GOAL:
Improve site conversion rate through a data backed website redesign and A/B testing.
The challenge:
There was tons of friction in the purchase process. Because the bikes range from $2,500+ customers needed to be very sure they were choosing the right bike and from the right company. FLX was doing a poor job with this.
results:
+39%
ADD-TO-CART RATE
+30%
Initiate checkout rate
+56%
Conversion rate
PHASE 1:
Research Report
Research is the cornerstone of our process. Before touching design, copy or development we go through an extensive data collection process. Here is what we used
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Heatmaps
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Surveys
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Heuristic
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User Testing
PHASE 2:
Findings
Exit intent surveys informed us that a main reason customers were leaving was because the product page was missing important conversion information about the shipping, warranty and financing. This was the reason for 22% of exits.
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We also noticed that the icons on the home page for shipping, warranty and financing were receiving tons of dead clicks (when visitors click on something that is not clickable) indicating customers are looking for more information regarding shipping, warranty financing.
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Another point of friction on the website was a common psychological term called “paradox of choice”
This is where there are too many options to choose from that people end up choosing none.
From surveys and analytics we noticed that many visitors were confused on which bike to select. FLX had a compare page but most visitors were not seeing it. When we looked into analytics we found that the page value of anyone who did end up seeing the page was significantly higher than those that did not.
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PHASE 3:
A/B test
We created a variation that added these missing conversion elements. These include clickable icons that explain the shipping, warranty and financing options as well as a link to a redesigned compare page.
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Original
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Variant
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
results:
+38.9%
ADD-TO-CART RATE
+29.5%
Initiate checkout rate
+56.7%
Conversion rate
Hear from our client
“I recently worked with the team at WeConvert on a conversion rate optimization project and couldn't be happier with the results. The team was professional and dedicated, they dug in to analyze our business and identify areas for improvement on the FLX website. The team at WeConvert was a pleasure to work with and I highly recommend them for any conversion rate optimization project.”
Scott Anderson
CMO @ FLX Bike
If you’re looking to get your conversion rate dialed in, let’s set up some time to talk
We’ve worked with dozens of leading Shopify brands (like Golf Gods and Elite Supplements) to increase their conversion rate with our proven framework.
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Book a call
Want to see similar results for your store? Let's schedule a FREE, no-commitment strategy call where we can share more about our process and what we can do for your business.
Other case studies
CLOUDSHARKS
+200%
CONERSION RATE
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HAUS OF INTERIORS
+37.5%
Checkout completions
ILLUMINATE
+41%
CONERSION RATE
QURE
+44%
CONERSION RATE
