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CloudSharks
ABOUT:
The company sells footwear (slides) in various styles
GOAL:
Improve site conversion rate through data backed website redesign while also helping with the branding and professional feel of the company.
The challenge:
Improve conversion rate through leveraging the website as a way to convey trust and professionalism while also displaying a fun and exciting theme.
results:
+200%
CONVERSION RATE
+200%
REVENUE
PHASE 1:
Research Report
Research is the cornerstone of our process. Before touching design, copy or development we go through an extensive data collection process. Here is what we used
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Heatmaps
Surveys
Heuristic
User Testing
Some of the key areas of improvement we identified were:
- Highlighting the comfort of the footwear as it was a major concern for customers
- Information and visual hierarchy
- Size selector and chart
- In-cart upsells
- Messaging
PHASE 2:
Design Brief
After we identified the UX/UI and messaging leaks in the site we brief our CRO trained expert copywriting and design team on the research report and they use those data points as reference when it comes to what needs to be fixed.
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PHASE 3:
Development and launch
After design is finalized and receives clients approval we move onto the development phase. Prior developing the site we conduct proper QA
PHASE 4:
Performance monitoring
Following the launch of CloudSharks new site, we monitored the performance for the two following months. Our KPI’s were conversion rate and revenue.Here is what we concluded:
results:
+200
Conversion Rate
+200
REVENUE
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
Hear from our client
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!
Rayan Mroue
Founder @ Cloudsharks
If you’re looking to get your conversion rate dialed in, let’s set up some time to talk
We’ve worked with dozens of leading Shopify brands (like Golf Gods and Elite Supplements) to increase their conversion rate with our proven framework.
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